How to get clients on Instagram
Introduction
In this article I will
tell you about that how to get clients on Instagram. Be a content writer,
graphic design, digital marketing or anything else, but you still don't know
how to market yourself on Instagram or other social media platform, and
probably you are stuck with zero clients or 1 or 2 clients. In this article, I
will give you a step-by-step guide that how to promote services on Instagram
and how to get clients through Instagram. So let's read it carefully and
understand with full attention.
Instagram's
promotion strategy:
I have
divided the Instagram promotion strategy in to 3 step for understanding you
better.
3 steps
are :
1. Awareness
or developing your brand
2.
Attracting clients
3.
Converting your leads to clients
1. Awareness
or developing your brand:
In this step, you have to tell people
Who you are?
What do you?
What kind of
services you provide?
And most
importantly you have to show people your work, this way they will understand
the quality of your work, and they will be confident that you are somebody who
can do the work dedicated, and you
provide quality work.
How to do
all work?
To do the work,
you have to
1. Optimize
your bio and Instagram profile
2. Line
about service
Optimize
your bio and Instagram profile:
Here the mean of optimize your bio is you have to mention your skill
with your name in bio. Write in the way your profile will show to those who
searching skill set of freelancer like you. Suppose if I type graphic design on
Instagram then show those profiles who write graphic design with their names
and in their that they are graphic designs. So if you are content writers,
graphic design or digital marketing you have to mention this in your bio.
Line
about service:
After bio you
have to write a juicy punchy line about your service that people attract you
and then give official link of your website, YouTube channel or any other that
people contact with you by that link.
Attracting
clients:
For
attracting you have to do that impress people, you have to tell about services
and show clients that how much you do good work. For you to
Make a
monthly Instagram calendar:
Decide in a month how many
reels you will publish, how many posts you will publish and how many stories
you will publish. I would suggest you that in your monthly calendar you should
make sure that you must publish minimum of 15 reels, minimum of 10 posts and
minimum of 1 to 2 stories daily in your Instagram profile. Because when you put
more content on the profile, the client's attraction rate also more and your
profile will reach out to more people.
Now the time
when designing your content calendar, you have to focus on three things.
1. How much
you have content, all should be related to your niche.
2. They
should be a diversity and variety to your content. You post reels, posts should
be of different variety like one day you post about hacks which you use, second
day you post about tools that help to complete your work, third day you can
tell about the creators who are very famous in your skill, and then you can
also tell people who inspire you. Instead of this you can tell that with which
clients you're doing work today what's your plan today which designing you do
and which new thing that you know related to your work or your niche, so
basically it is making your content more engaging and interesting to do like
this people will start following you, and they will understand that you are
somebody who is good at his or her work.
3. The third
thing is do not put generic content mean that your content should not be very
basic and simple you have to make in depth content which are reels, posts, or
daily Instagram stories. Suppose if I make a real what is content writing, so
chances are less to watch that reel because this is very general on the other
hand if I make a reel stated how to get clients through LinkedIn, so I am very
confident that people will be interested and people will watch this reel. Along
with it, you have to make sure that you are using the right hashtags. In your
every post you have to write that hashtag whose search volume are high that is
more than 50k because do like this your profile will reach out to more people.
For this, hashtagify and rite tags are two such tools where you have to find
high search volume, and you can find easily hashtags that are related to your
niche. So, in short for attracting audience you have to plan a monthly
Instagram calendar, you have to put content that is related to your niche, you
have to put diversify content, and you have to put the right hashtags.
Converting your leads to clients:
There are more strategies to complete this step, but the strategy that I
like that most is getting on a discovery call with your clients. If any client
dm you or anyone drops comment you and ask about your services, so I would
suggest you to go on a discovery call that is a voice call or video call with
the client. But before you have to do a discovery call, you have to do your
client's research or your client homework. In client homework, you have to do 3
things.
1. You have to understand the business of your
client or the website of your client in a good way, and
2. Along
with it, you have to understand that work which you will do and
3. Also tell
client that how your work help to grow his or her business.
If you do
these three things and do your client homework in a right way, so chances are
more that clients will be impressed, and the clients will feel that you are
somebody who can provide the good quality work that is related to his or her
needs, so in this way you can convert your leads into clients.
Conclusion:
So this was all about the
3-step process of attracting clients or getting clients through Instagram.
Above are the 3 strategies you have to attract more clients.
Read more....
How to become a virtual assistant
😊 Wish you best of luck😍
