How "Mobile ID" made life easier for all lovers of online services and shopping

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Finally, you can not keep dozens of logins and passwords in your head

I love all kinds of online services. Buy, pay, subscribe, invest, learn, consult, fill out and send documents... The whole world in one laptop or smartphone - whenever it is more convenient.

And I'm not the only one. The market for online shopping and services in Russia was already actively developing, and then there was the pandemic. In the two years that we are “hiding” from the coronavirus, about 15 million new users have joined online stores. And fully appreciated the convenience of such shopping.

But there is one thing that is very annoying. As an experienced resident of the Web, I know the security rules: the password must contain at least 8 characters, both numbers and letters, both large and small. And each site ideally needs its own password. How to keep all this in mind?

No, of course, I found a way out - I wrote down all the passwords in a special booklet ... and then, one day, I went to the sea for two months and left it at home. Good girl!

In general, passwords are the only thing that overshadows our love with digital. And another tedious registration process - sometimes I have so little time to spend on it that I am even ready to leave the site. Especially if 10 times you have to come up with a new login that matches someone else's.

Now there are various ways on the market to facilitate the authorization and registration processes, for example, by phone and SMS, and the Mobile ID service has appeared not so long ago. I was absolutely positive about testing it: do you really no longer have to suffer with logins and passwords?

What is Mobile ID?

In fact, the ability to register on various sites and services by phone number and then enter your personal account by pressing one button or automatically. First, it's simple. Second, it's safe.

What you need to start using Mobile ID

Just be in the coverage area of ​​the mobile network and know your phone number. "Mobile ID" works on smartphones, tablets and ordinary push-button phones, without requiring an Internet connection, as well as on computers. No need to specifically connect the service with the operator, no need to register somewhere additionally, install software.

IMPORTANT!

Mobile ID is a cross-operator product, it can be used by all Big Four subscribers. The Russian operators agreed on the general principles of interaction, and also developed a single service logo for sites that support logging in using Mobile ID.

How does authorization work using the Mobile ID service?

There are several options. But for an ordinary user, they all come down to one, maximum two actions: click on the icon or button “Login with Mobile ID” on the site and enter the confirmation code that will come in a push notification. This button automatically appears on the sites of services that have connected this service.

 1

The simplest scheme for the operation of "Mobile ID" is seamless authorization . If you are a MegaFon subscriber and are in the network coverage area, then authorization will be confirmed simply by the phone number, it will be determined automatically.

2

The second way is authorization by push notification. You probably know what it is: messages that are visible on the smartphone screen until you swipe them. They are not saved anywhere. These are usually used by banks when they are asked to confirm the operation. The same message, only asking you to confirm authorization, will be sent to your phone number, and you will need only one confirmation click.

3

Another option is PIN-code authorization . This is used when you do not just enter the site, but transfer personal data - a passport number or an address for a courier. When using Mobile ID for the first time, you need to come up with a PIN code and repeat it. It will be stored on your SIM card - for complete data security, the telecom operator does not know it and does not have access to it.

In addition to the actual authorization, "Mobile ID" can help you fill in various documents with your data. For example, a bank loan application form or a customs application form on AliExpress. Autocomplete works only for authorization by PIN code and can fill in the fields with the last name, first name, patronymic, passport data, address of residence, date of birth and e-mail instead of you.

How Mobile ID helped me out at the airport

Editorial changes overtake journalists suddenly, without choosing a place and time. They overtook me 15 minutes before the boarding gate at Sheremetyevo. As luck would have it, they sent a layout - very heavy PDF files. Wi-Fi was urgently needed to speed up the download process. Mentally, I have already resigned myself to the fact that I will spend the remaining time before departure checking into the airport's Wi-Fi network. But then I saw a familiar logo on the login page - a stylized purple letter "M" at the top of the registration page. (By the way, remember this life hack: if you see such a letter, then you can use Mobile ID.) I quickly downloaded all the necessary documents, made corrections, and with a calm soul went to my mother’s anniversary.

Why is it safe

First, about the technological side of the process: "Mobile ID" can only be used by sites and applications registered on the operator's platform. Push messages are sent via MegaFon's encrypted channel with personal keys for each user. They cannot be intercepted and decrypted.

If you create a PIN, it is stored in a secure memory area on your SIM card. And only in the form of a cache. No one has access to it except you, even the operator.

Simply put, no one sees your data. This is convenient, for example, if you want to log in from someone else's computer and are not sure that it does not have "keyloggers" that record the input data. And even if you lose your phone, the attackers will not have access to your PIN code. And you can always quickly reset it.

Please note: MegaFon can transfer information about you to someone only with your consent. As a rule, this happens when you connect to some service or service that requires additional verification and identification.

What if I have my own internet business?

How many buyers “forget” the goods they like in the baskets of online stores just because the next time they enter the site they cannot remember the password and are too lazy to restore it? This is one of the reasons why Mobile ID technology, as a login solution as an alternative way to create an account, is appreciated and used by sites and applications around the world. This increases customer loyalty and simplifies the work process.

“After the introduction of Mobile ID from MegaFon, our users noted the ease of logging into their personal account,” Anton Gamazenkov, Director of Internet Marketing at Kalyaev, shares his impressions. – No confirmation SMS with a code, no forgotten passwords. This is very convenient and saves a lot of time for our clients. And time is a valuable and irreplaceable resource.”

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